The Waterfall Hijack
Book
The
Waterfall
Hijack
Waterfall
Hijack
Catch the idea that owns your category.Matias Barragan
Google it.Get an Uber.Zoom her.
The Waterfall Hijack is a branding book for creatives and founders. The core idea of the book is that the brands that win become the word people use without thinking. Ten chapters teach how to get there.
The waterfall is the idea that arrives at 3 AM. The hijack is claiming the cultural moment before any other brand does.
The Anatomy
Every chapter uses the same tool, the Anatomy. An idea has three parts:
- A truth everyone knows
- An angle nobody expected
- An execution simple enough to scale
Find and claim the word
- 01 Own The Word
- 02 When The Waterfall Strikes
- 03 The Reframe Game
- 04 Find Your Cultural Moment
- 05 The Anti-Positioning Statement
Keep the idea alive inside a company
- 06 Guidelines That Don't Kill
- 07 Ship The Rough Diamond
- 08 Protecting the Waterfall
Keep the word after you own it
- 09 Keep The Word
Ship through the fear
- 10 The Choice
You can present the usual slides, or you can say the thing that gets you fired or famous.