House of Fuego

House of Fuego is a sunset event series on Studio 9's terrace in Taipei: Latin culture and electronic music, every two months.

Brand

I founded it and built the brand from zero: name, concept, positioning, voice, marketing. A designer and I shaped the identity around Latin warmth and the sunset.

The event

Curated electronic programming, Latin food, live performances, signature cocktails. The first edition drew over 200 people.