Friendship Day

The truth

Everyone has that one friend stuck in the friendzone. Latin America celebrates Friendship Day, and Sprite's campaign that year was "Things as they are": uncomfortable truths, said out loud.

So we made a video about the friendzone. Direct, honest, the thing everyone knows and nobody says.

The line

For you, who are loved 'as a friend.' Happy Friendship Day.

My roleConcept and copy.

Translation

For you,
who are loved
"as a friend"

Happy Friendship Day.