The Content Stack
Manual
The
Content
Stack
Content
Stack
A Modular System for Content CreationMatias Barragan
Seven modules: hooks, structure, the four content pillars, filming and editing, profile, analytics, the dark playbook. Then the Vault: twenty-plus hook structures with real examples.
7self-contained modules
20+hook structures in the Vault
People follow you for saying what they're afraid to say.
The modules
- 01 Three Seconds or Less: Research
- 02 After the Hook: Script
- 04 Make It Watchable: Film, Edit
- 05 Look at Me, Follow Me: Post
- 06 Read the Data: Analyze, Iterate
Modules 3 (the four pillars) and 7 (the dark playbook) have no phase of their own in the Machine.