Your Plate Just Got Crunchier

InsightThe chip is already a plate

People stack cheese on Lay's, fold salami over them, scoop guac with them. The chip carries everything else and gets eaten with it.

IdeaA bag that becomes a charcuterie board

The behavior already exists, so the visual only has to show it. I made it with AI to build the concept fast and show the thinking: Lay's as the base layer for what people actually eat.