I'm Matias Barragan, a creative brand and content strategist. I live in Taipei and work remotely, in English and Spanish, for clients anywhere. Over ten years in agencies and in house: copywriter at Publicis and McCann, creative director at Ariadna, and since 2023 brand and content strategy, lately for Mirage Festival and Temporary Truth Creative.

Bring me a brand problem and I solve it with strategy: positioning, copy and concept, content systems that keep a brand consistent as it grows, Meta Ads, and AI workflows so a small team can produce at volume. I write the plan and stay until the work ships.

I've worked for Coca-Cola, Nestlé, Samsung, Sprite, Lay's, Tigo and Arcor in South America and Asia. On my own time I build products: El Mercado, a prediction market; Matiklava Goes Partying, a weekly newsletter; bpad, a notepad app. I also founded House of Fuego, an event series.