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Temporary Truth Creative

Content and system strategy · 2026 · Instagram · Reels · Positioning workshop

TTC had an Instagram account with under 800 followers and no strategy. Videos got under 1,000 views, for a company doing commercial work for Riot Games, ASUS and Adobe.

I was brought in to close that gap, with social media as the main channel.

First 30 DaysPhase 1: Social Media

I defined TTC's niche as video production for brands, found five sub-niches through market research and built a five-pillar content architecture on it.

  • Case Studies drive value and trust.

  • Reactions build likability.

  • Trends generate reach.

  • BTS shows authenticity.

  • HQ demonstrates craft.

I built the monthly workflow and the case study format, wrote the scripts, directed the editors and QC everything before it goes live.

A full strategy and content workflow
Content pillar example: "Case Study"

Days 30 to 90Results

30+reels produced in 60 days
405Ktotal views
266Kaccounts reached
3,033new follows
28.4Klikes
9.9Kshares
4.6Ksaves
378%growth

The account went from under 800 followers to 3,826.

The positioning workshop

The branding and position were outdated so I created a workshop with the whole TTC team that ended in one strategy document, the one the company works from now.

Parts of the workshop presentation.