The Content Machine

Seven phases in work order: research, script, film, edit, post, analyze, iterate. Each one gives the instruction and the number that tells you whether it worked. From zero to a posting routine in one sitting.

You have three seconds. After that, people either love you or send you to irrelevance.

The seven phases

1. Research. Find your page hypothesis. Use the 5X rule to spot outliers.
2. Script. They want. But they are worried. So we. Then the hook.
3. Film. Pick a format and an angle. Movement, contrast, irony.
4. Edit. Serve the message. Subtitles under your mouth.
5. Post. Pick a schedule and hold it. Fix the bio.
6. Analyze. Choose the goal first. Read the retention graph.
7. Iterate. Good topic, bad execution: remake it. Double down on winners.