The Only Football You Can See
Print ads · 2019 · Campaign · Copywriting · Sports
The setup
Tigo owned the broadcast rights to Paraguay's football league. Claro and Personal didn't.
The twist
Their names became the punchline. "Claro" means clear, "Personal" means personal:
Is it CLARO? You can only see football with Tigo.
Don't take it PERSONAL. The football league is only on Tigo.
Watching football with the competition looked like Chrome's offline dinosaur page.
My roleCreative concept and campaign strategy.
Translation
The first translates to: "Is it CLEAR right? You can only see football with Tigo"
The second"Don't take it PERSONAL. The football league is only in Tigo"
