MAST
Brand strategy · positioning and messaging framework · 2024 · Brand strategy · Messaging · Education
MAST is a premium STEAM academy for ambitious families. I turned an initial brief into the full brand strategy.
Strategy
Positioning around "science-based development" and "hard fun". A messaging framework that keeps the premium position in approachable language, written against what parents actually worry about.
Creative direction
With a graphic designer: references, palette, photography guidelines built on hands-on learning moments, and the technical graphic elements that carry the STEAM focus.
